School innovation to . . .

and I need suggestions from my friends before doing so

I want to make a pivot

and I need suggestions from my friends before doing so,

Will you help?

Please read the full post before making suggestions

Do not make assumptions.

You see I am talking about changing this newsletter that is already proving its relevance

This weekly newsletter 'Innovation Led School Growth' has already got 100 subscribers which is fairly a nice achievement in this space

But I have a challenge and a crossroad

and I want your advice

Why I started writing this newsletter

There are 2 kinds of schools

- schools that do not want to innovate (they will not do anything anyways)

- and schools that are innovative

and since I do not believe in school growth without innovation, I was planning nothing to help the first kind of schools

I wanted to instead help innovative schools,

and I realized that the problem for the school leaders here was not about educating students

This was easy for them

the real problem was//is to educate parents

You see, most of them do not really understand, what is good education, and innovative school leaders suffer immensely because of this issue.

because whatever they propose, these parents dispose of.

My reason to write this newsletter was to help innovative school leaders to understand, how can they use brand communication to prove their point

What is the pivot and the reason for to pivot

if you see the content of my newsletter,

Here I write a lot about what ways schools can teach new and then I also write about how to convince parents

it is 4-part innovation and 1 part communication.

But I was not sure about how much this indirect help is really helping school leaders

You see persuasion needs Ethos, Pathos, And Logos

ethos refers to the appeal to authority

pathos refers to the appeal to emotion

and logos refers to the appeal to reason

and I am feeling that this mechanism may only help school leaders with logos and a little bit of pathos

but the ethos cannot be managed by this mechanism

so I realized, I need to make some changes

I am contemplating breaking this content into two parts

one for communication

and another for innovation

The Pivot

Here is the thought on my mind that I want to execute

and I seek your suggestions

the idea is to bifurcate the content into two parts

1. one part only focused on communication only for school leaders to help them understand the brand communication that they need to apply. check this audio course

2. and transform this newsletter into content that talks about what new things we should share with children and how can they learn them in an easy way and then this content will be equally good for instead school leaders, parents, and teachers as well

do share your thoughts, it is important

I would be willing to speak to at least 10 people to take their views through a one-to-one zoom meeting