School Innovation and Growth Weekly | EdMonks | Jun 22 2023

Connecting businesses with Schools

Every week at least a dozen businesses approach me

they want my help to connect with schools

but I help only 4-5 businesses in a year

How do I choose them

There are two kinds of businesses in the school education

The first type is the generic product businesses

they just need a ruthless sales machine

So I do not work with them

They may be very successful, they may be large

But ethics can be a serious issue

The second type is differentiated products that need concept selling

These are the businesses, if they are able to sell to a few

The rest schools will make a beeline to buy them

and these are the businesses that I help

The differentiated products

But here in this space, I find two kinds of leaders

One who understands their difference

who understand that the conventional sales machine will not work

and there is the second type, who do not understand the value of my help

These people want the conventional revenue-sharing model of the ruthless sales machines to do the concept selling

'doesn't work with me'

So if you are a business, that wants my help to reach out to schools

but does not have a proposal to help my audience

that does not have a differentiated product

that does not value my time

may not get my help

Right now I am helping a business, connect with schools

because they were genuinely willing to help schools

and in just last month, we closed 7 schools

and I have given them word for 20

Hope you understand the twist

Now I am writing this course to help a larger audience