School Growth Fundamentals | Guide for School Leaders
Grow your school with this comprehensive guide
Your school does not need to buy all sorts of fake awards and certifications from bogus platforms in a hope to grow its brand or revenue.
You just need to work upon the following four things to grow your School.
1. Finalize your School Growth Goals - What do you want to achieve with your school and by when?
2. School Growth Planning - What things do you want to do to grow your school?
3. School Growth Strategy - How do you want to grow your school?
4. School Growth Action Plan - Sequence of activities
Growth Goals for a School
What do you want to achieve with your school and by when?
To define the growth goals, first, you have to define the meaning of school growth for yourself.
Look at the following framework in the image
While you may choose your goals yourself, here is a quick help to choose your goals
You just need to identify, which type of school you are out of the following three types and you will know your goals
Sinking School
If you are an independent K12 school that has less than 250 students (irrespective of the fee you charge),
and if your school is struggling to meet ends
If you are observing an increasing number of Transfer certificates and maybe your students are also not paying fees on time.
If it looks like you need emergency support, we call you a Sinking School.
and your definition of school growth right now would simply be all-around increased enrollment. (Feel free to ask us for help if you want)
Confused School
At this level, your school may ideally have 350 to 1000 students and you think your school has a decent brand
but the numbers are not increasing substantially.
You can observe that your good teachers are leaving
and there is no clear-cut defined Word of Mouth campaign
But you are still not ready to accept all these indications
and still believe, ‘Oh it is just the market cycle, it will be fine by the next year’.
We assure you that in just a couple of years, you would be thinking of selling this school
Do not get confused, here your focus should be Brand Growth along with additional revenues
Visionary School
At this level, your student enrollment must be more than 350 and you must be observing a regular growth in numbers year on year.
Your parenting community is appreciating you like anything
But deep inside you, you know, we are far behind what we want to achieve
Your focus totally should be on additional revenues i,e additional programs to delight parents at your school at an extra cost. (ask us for help, if you want)
Now when your School growth goal is done
It is time to develop a School Growth Plan
Now is the time to develop a School Growth Plan to achieve that.
School Growth Plan
What things do you want to do to grow your school?
To make a school growth plan, first, you should understand that there are four kinds of innovation that can be implemented in a school namely
Systems Innovation - This is all about thinking and improving your SOPs, Documentation, Data Flow, Measurements, Facilities, etc
People Innovation - This is all about making people ready to work in a way that you want them to work. This part here is the key to building the culture of your school